1. Do wear the bright red jacket. I was thankful that I had chosen something vibrant as (being the pale Celt that I am) it looked terrific on camera. I tastefully also avoided any kind of pattern that might either flare on screen or make me look fat (I am so vain!)
2. Ignore the cameras - insofar as you want to look as natural as possible...but also make sure you engage the imaginary audience out there so there is some eye contact. As I couldn't bear to watch myself I'm not sure how successful I was on this front...but the kind camera crew said it looked good.
3. Record yourself to hear how you actually sound reading from your work. This is not something I did but when I heard myself on the footage I realized that this would have been a great tool to use - perhaps then I wouldn't have cringed when I heard my accent:)
4. Relax. I did this and the interview went by so fast I hardly knew I'd had one. I think this helped make the show feel like a natural extension of a one-on-one conversation rather than a stilted 'in front of the camera' interview.
I'm now excited about the possibility of using video/TV for marketing...though I guess I have to get over my embarrassment of watching myself first. I also have to give a huge thank you to everyone who came to my events in Ashland and Klamath Falls and to Maureen who organized it all:)