Friday, May 25, 2012

Lift-Off

By John Gilstrap

If you wander into your local Barnes & Noble this weekend, you will, with luck, trip over the copies of Damage Control that are stacked in racks near the front of the store.  It’s launch time, and I’m thrilled to report that B&N has taken a big position on the book.  They’ve also posted the Jonathan Grave’s Arsenal videos I talked about in last week’s post.

And yes, today’s post is going to be pure, breathless, shameless self-promotion. It only happens once a year, folks, so please hang in there with me.  Onward . . .

If you check the book section of USA Today next week (or maybe it’s the following week), you’ll see an ad for the book.  USAToday.com, too.  And lots of other places.

Are you a subscriber to Goodreads.com?  If so, in the next few weeks, you’ll see this ad:

Damage-Control-Ad (1)

I love that ad.  It was designed by MJ Rose with Authorbuzz.  Folks, if you’ve got a few extra bucks in your pocket for promotion, I highly recommend you give her a shout.  I’ve used her with great success for all of the Grave books, and she’s really good at what she does.

Now, all that has to happen is for the stars to align, for people to like Damage Control and tell all their friends.

Keep your fingers crossed for me.  And next week, I promise I’ll be back to regularly blogging.

10 comments:

  1. Mine lands on my Kindle on June 5th. After devouring it, I'll be reviewing it for the local newspaper where I am social media goddess. Literally tens of people will see it . . . .

    I apologize in advance, it may not equal my coverage of red carpet night at the prom, but I will give it my all.

    Seriously, can't wait to read it.

    Terri

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  2. Looks like another winner, John. I look forward to reading it. Best of luck.

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  3. Love that ad, John. Very effective & concise. Good luck on your release. I look forward to reading another Graves book.

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  4. Good job on the marketing, John. The ads and the endorsements are stellar. Look forward to reading your story.

    Paula

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  5. Good luck with your newest, Brother Gilstrap. Well done.

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  6. Congrats and good luck, John!

    One question: Amazon lists the release date as June 5, but copies will be available at B&N this weekend? (please understand: my joints scream at me if I make an unnecessary trip to the mall)

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  8. Thanks, everyone.

    To your point, Phil, I don't know how to answer. I know that Kensington has been working on special stuff with B&N, so maybe they get a week's head start on sales. I really don't know. Yesterday, I got an email from my editor saying that yesterday was the first day of their big front-of-store promotion at B&N. Maybe they're trying to cash in on the holiday weekend.

    Hey, the author is often the last to know anything about this stuff.

    John Gilstrap
    www.johngilstrap.com

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  9. Very Cool John! Very cool indeed!

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  10. Front of B&N, you are the dream personified.

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